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Traction Sets the Rules: 24Ventures Invests in Uniperks

Hours 2026-07-282026-07-29
24Ventures investment in Uniperks founders

Some startups don’t need to make grand promises – their market numbers speak for themselves. Adding a company like this to our portfolio required more from us than just a willingness to deploy capital.. Today, we are proud to announce our investment in Uniperks, a platform giving leading brands direct access to a verified student community in Poland.

Our participation forms part of a 2.25M PLN equity round (alongside Digital Ocean Ventures and Angel Investors). Combined with non-dilutive grant funding from PARP’s “Startup Platforms” program, Uniperks secured 4.2M PLN in new financing in the first half of 2026 alone to power its growth.

When Fundraising Flips the Script

From a VC perspective, joining Uniperks’ cap table was a unique experience. When a startup triples its revenue year-over-year and signs new corporate contracts week after week, traditional fundraising rules change. It is no longer a startup pitching for survival – instead, funds have to prove their real added value to the founders.

Uniperks founders – Andrzej Gryko, Konrad Celer, and Karol Kocur – built a business model that proved its commercial viability from day one. Our job was to show the team that 24Ventures is the right partner for their next growth chapter: launching new products and expanding into international markets.

Gen Z isn’t a Monolith: 400,000 Students and 140 Brands

The secret behind Uniperks’ rapid growth comes down to solving a genuine market problem. Gen Z users reject generic promotional spam in favor of personalized perks. Meanwhile, brands need a reliable channel to reach real, verified users – not just anonymous web traffic.

The result? Since launching commercially in 2025, Uniperks has onboarded over 400,000 verified students, partnered with 140 corporate brands, scaled its team to over 20 specialists, and tripled its revenue.

Expanding the Offer and Going Global

The capital raised in H1 2026 will drive two main goals: rolling out a new digital product for students and universities, and preparing the company to expand into international markets.

Uniperks is a textbook example of how lasting value is created in MarTech: by combining an engaged community with a sustainable B2B business model. For 24Ventures, backing founders who know how to turn strategy into hard financial results is the exact execution of our investment thesis.

 

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