The problem is not a lack of information, but its excess – a case study of investing in ZYNT

When Cezary Reszel and Wojciech Ozimek first presented the concept of ZYNT to us, the
solution seemed like just one of many marketing automation tools. However, the strong
reputation of the project team prompted us to take a closer look.
It turned out that our initial opinion of ZYNT was unfair. Virtually all existing solutions focus on maximizing the number of leads and facilitating contact with the right people within organizations. ZYNT introduces a new dimension through personalization based on the timing of contact. Instead of asking “who should we reach out to?”, it focuses on “when should we reach out?”. In other words, it does not generate a large number of low-conversion leads, but rather a limited number of high-quality sales signals.

Why 24Ventures Decided to Invest in ZYNT

Sales has begun to eat its own tail. The automation of nearly every stage of the process has resulted in recipients being flooded with excessive and often irrelevant information, causing them to ignore communication from unknown sources. ZYNT addresses these trends. Sales teams receive a highly effective tool that significantly reduces the workload associated with low-potential leads by ranking them. Additionally, the solution is quick to implement, easy to integrate, highly intuitive, and simple to tailor to the specific needs of each client. As a result, with a clearly defined problem and solution, an experienced and complementary team, a large market, and strong traction, we decided to invest in ZYNT.